The first impression that comes to the minds of the majority when you say the word bitcoin is uncertainty. To date, many people are sceptical about mining bitcoins. It is their preconceived notion of the currency being not at par with the fiat counterparts.
Bitcoins and cryptocurrencies, in general, have been much in the news for all wrong reasons across the globe. Only a few economy media have reported facts for facts. The truth of bitcoin and its several perks are usually very easily negated by the mainstream media. The pulse that it creates among a vast majority is that cryptocurrencies and bitcoin are best left alone.
Many experienced stalwarts of the finance industry consider it nothing short of a fad or a trend that will eventually die down. There is very little acknowledgement or appreciation of the blockchain-enabled currency with multinational corporations as well. If the big giants extend support publicly, it will encourage people to take an interest in something. Ultimately it does come down to some goodwill.
Jaguar is one company that has been vocally very supportive of cryptocurrencies. In 2019, Jaguar, with its association with IOTA Foundation, set out to reward drivers. Drivers who would use the car company’s blockchain technology-enabled master console to update the traffic, pollution and other vital updates for the society would be rewarded with bitcoins in their smart wallets. The drivers could then use them against purchasing and seeking services.
In June 2020, Land Rover is celebrating their golden jubilee, where the British company released an ad that informed all historically notable events from each year. In 2009, the advertisement read, “Bitcoin was launched.” Bitcoin was endorsed as an achievement in the history of humankind and innovation.
Land Rover chose Bitcoin’s innovation over events like the appointment of the first non-white U.S. President Barack Obama, the longest solar eclipse of the 21st century, traces of ice water on the moon, and the discovery of a first habitable planet outside the solar system.
Land Rover’s step towards glorifying bitcoin and its revolution in the finance market is a testimony that many MNCs should follow. There is definite credibility when a well-established company chooses to endorse something. People’s attitude towards bitcoin is changing in 2020, especially with the kind of recovery it is having post the global market crash in March due to the pandemic. Apart from that, such acknowledgement can change the minds of those who are still in two thoughts about bitcoin.