You may have a fantastic idea, a wonderful, world beating concept that is genuinely a recipe for success. The problem is, so do many other people. Only a handful (if even) of those people will develop that idea into a successful business model. One of the major reasons for failure is poor website design. This is your window to the world, follow our simple steps to help your business make the most of it.
Quick Loading Time
Keep in mind that everybody will be running at different speeds when accessing your site. Sure, some may be operating at lightning fast speed, but some, may have just pulled a hamstring and be attempting to limp over the line.
Make sure you don’t clog up your page with unnecessary items and widgets which can increase loading time, especially not on your homepage. Keep it light and fast to load. In today’s digital age, time is becoming our most precious resource and people simply will not wait around for your site, no matter how awesome the end product.
Clear Objective from the Outset
Similar to the above point, people do not want to, nor have time to scour your website searching for your product or purpose. It is essential that you clearly communicate your objective from the outset in order to engage the user. This can be likened to using a targeted title in an email market campaign to hook the user in. Keeping your design minimal and fonts clearly readable can assist greatly in creating a page which appears minimal and light on the mind but productive in communicating your message.
Easy to Navigate
Nobody wants to enter a maze and chase their tale around any site for longer than necessary to find what they are looking for. Unlike a Las Vegas casino, a website is easy to exit if you are lost. It pays to ensure that your site follows a clear page structure and that everything can be easily found and returned to if needed within a maximum of three clicks.
User friendly navigation tools, including lots of clickable buttons which are clearly visible on each page are essential. Nobody wants to wade through walls of text to find what they are looking for. Make things interactive and clear.
Make sure it looks good on Mobile
A recent study reported that XX number of people now browse almost exclusively on their phone. The importance of having a slick, fast, awesome looking site on mobile cannot be overstated.
So often we see sites that look fantastic on desktop but are lame ducks when it comes to mobile or app performance. In today market, it is simply essential to your business survival and success to ensure that mobile users enjoy peak performance of your site.
Time is Money
Concluding with this old saying, in a new light. The time you spend on developing an amazing site with an awesome experience for your user, will be repaid to you in your bottom line.
This is one area where it is worth spending your time in doing an awesome job. It will be reflected in your overall future success.